True dating video ads
Online dating sites offer a panacea: a soulmate whose interests, background and disposition are congruent with ours.And they share some common conceits: that similarity is good for a relationship, and that mathematical algorithms can predict compatibility.
An estimated 30 to 40 million North Americans now use online dating sites.The dating site e Harmony claims an average of 542 members marry every day in America.As online dating becomes the dominant path to relationships, it shifts the way these unions are built.Today, online dating sites peddle a radical vision: a new future for love as we know it; a more efficient, more targeted way to meet a compatible mate. Forget about hanging out in bars, or volunteering at community functions, or awkwardly asking friends if their friends are single.Many of the biggest online sites are marketing themselves not just as places to get a date, but as a place to find a lifelong mate.The 1,500 sites comprise an industry worth over $1.5 billion.
A quarter of all Canadians have tried Internet dating, and 16 per cent have had sex with someone they met online.
“We will reach a point when people don’t distinguish between meeting online and off-line,” he says.
“We won’t refer to online dating; it will just be dating.” And we aren’t far away.
At a press launch, Facebook reps showed off the new product, explaining that it could be used to search for restaurants, or for job recruiting.
At one point, a Facebook employee stood to demonstrate a search for “friends of my friends who are single and living in San Francisco.” And that’s when Facebook entered the online dating game, doing away with what was, until now, a fragile divide between quotidian online activity and the act of browsing for potential mates.
K.-based online dating executive Dan Winchester, who predicts, “The future will see better relationships, but more divorce.” Internet dating sites, supporters say, create a larger and more fluid “dating marketplace,” which in turn yields better and more compatible matches.